
The grocery basket index: 25 items priced on kronan.is today
Twenty-five own-label staples on Krónan's price pages, 1 November 2026: 16,596 ISK, index 100. Nettó prints no browsable prices, Bónus none; the sleep towns shop by shop.
Twenty-five everyday items, all own-label, all priced on pages Krónan publishes without a login, come to 16,596 ISK on 1 November 2026. That total is the index base: 100.0 today, and every re-check divides the new total by 165.96. The basket is Krónan only, and not by choice. Nettó's website lists stores and opening hours and sends shoppers to the Samkaup app for prices; its offer leaflet is an image viewer that returned a 503 today. Bónus publishes no product prices online; its only web shop sells caps and hoodies. One of the three big chains prints prices on the open web, and the index is that one.
The basket
Prices as printed on kronan.is/odyrt and kronan.is/frysting-voruverds, read 1 November 2026. "Ódýrt" is Krónan's own budget label; "First Price" is an own label it carries. The freeze page says these prices will not rise from 24 September to 31 December 2026.
| # | Item | Pack | ISK |
|---|---|---|---|
| 1 | Ódýrt sandwich bread | 1 kg | 414 |
| 2 | Ódýrt sandwich bread, half | 500 g | 277 |
| 3 | Ódýrt flatkökur | 175 g | 198 |
| 4 | Ódýrt fresh orange juice | 1 l | 399 |
| 5 | Ódýrt potatoes | 2 kg | 699 |
| 6 | Ódýrt pre-boiled potatoes | 900 g | 560 |
| 7 | Ódýrt chicken breasts (sale, list 2,769) | c. 750 g | 2,077 |
| 8 | Ódýrt beef mince | 550 g | 1,453 |
| 9 | Ódýrt sausages, 10 | 480 g | 739 |
| 10 | Ódýrt hot-dog buns, 5 | 260 g | 256 |
| 11 | Ódýrt whole chicken | c. 1,900 g | 2,044 |
| 12 | Ódýrt grated cheese | 500 g | 399 |
| 13 | Ódýrt bacon | 375 g | 966 |
| 14 | Ódýrt sliced ham | 200 g | 366 |
| 15 | Ódýrt tuna salad | 250 g | 499 |
| 16 | Ódýrt hummus | 250 g | 469 |
| 17 | Ódýrt mayonnaise | 500 ml | 350 |
| 18 | Ódýrt pizza sauce | 320 g | 196 |
| 19 | Ódýrt plokkfiskur | 1 kg | 1,899 |
| 20 | Ódýrt oat biscuits with chocolate | 300 g | 430 |
| 21 | Ódýrt frozen blueberries | 500 g | 460 |
| 22 | Ódýrt spinach | 200 g | 399 |
| 23 | First Price fettuccine | 500 g | 399 |
| 24 | First Price bread rolls, 10 | 750 g | 369 |
| 25 | First Price green peas | 575 g | 279 |
| Total | 16,596 |
Average 664 ISK a line. The three protein lines (7, 8, 11) are 5,574, a third of the basket; the chicken breasts are on a dated sale and will move the index by 4 per cent on their own when the list price returns. Two more prices were read today but kept out because the pack size was not printed: Arna plain skyr 549 and a 1 kg tub of Mmm Greek yoghurt 1,150.
What the basket lacks is milk, eggs, butter and bananas. Krónan's site search is rendered in the browser and returned no product links to a plain fetch, and the public API at api.kronan.is answers every request without an account token with a 401. A re-check that can read the search results should swap in the four staples and restate the base.
Where the shops are, by sleep town
Krónan's store page lists 26 shops, 18 in the capital area and eight in Akranes, Akureyri, Hvolsvöllur, Reyðarfjörður, Selfoss, Vestmannaeyjar, Vík and Þorlákshöfn. Nettó's lists, with daily hours, Höfn 08:00–20:00, Egilsstaðir 08:00–20:00, Akureyri (Glerártorg 09:00–20:00, Hrísalundur 09:00–21:00), Borgarnes 09:00–20:00, Selfoss (two, one to 23:59), Ísafjörður 10:00–20:00 and Húsavík 10:00–19:00, plus the capital area, Keflavík and Njarðvík. Bónus's store page loaded as a map with no town names, so it is not placed here.
| Sleep town | Ledgers | Krónan | Nettó |
|---|---|---|---|
| Vík | 7-day, 10-day, South Coast, ferry | yes | no |
| Höfn | 7-day, 10-day, ferry | no | yes, to 20:00 |
| Egilsstaðir | 7-day, 10-day | no | yes, to 20:00 |
| Reykjahlíð (Mývatn) | 7-day, 10-day, North, Highlands, ferry | no | no |
| Akureyri | 7-day, 10-day, North, Highlands, ferry | yes | two |
| Borgarnes | 7-day, 10-day | no | yes, to 20:00 |
| Stykkishólmur | 10-day | no | no |
| Kirkjubæjarklaustur | South Coast | no | no |
| Hvolsvöllur | Highlands | yes | no |
| Húsavík | North | no | yes, to 19:00 |
| Ísafjörður | Westfjords | no | yes, to 20:00 |
| Patreksfjörður, Hólmavík | Westfjords | no | no |
| Landmannalaugar, Hveravellir | Highlands | no | no |
The towns with "no, no" are not shopless; Samkaup runs smaller Kjörbúðin and Krambúðin formats in several of them, not checked town by town today. The practical reading is the one the ledgers already make: fill the boot in Selfoss or Hvolsvöllur before Vík, in Höfn before the East, in Akureyri before the Westfjords or the highlands, and expect the basket to cost more than 16,596 anywhere the index cannot be read.
Sources
- Krónan, "Ódýrt" price page, read 1 November 2026: https://kronan.is/odyrt
- Krónan, frozen prices 24 September–31 December 2026, read 1 November 2026: https://kronan.is/frysting-voruverds
- Krónan, store list, read 1 November 2026: https://kronan.is/verslanir
- Krónan public API documentation (token required), read 1 November 2026: https://kronan.is/kronan-public-api
- Nettó, stores and opening hours, read 1 November 2026: https://netto.is/verslanir-og-opnunartimar
- Bónus, home and web-shop pages (no grocery prices), read 1 November 2026: https://bonus.is/
The ledgers this post refers to
- Iceland Ring Road in 7 days
Anticlockwise from Keflavík: about 1,555 km and 19.5 hours at the wheel in seven days, with nights in Vík, Höfn, Egilsstaðir, Mývatn, Akureyri and Borgarnes.
7 days · Iceland1,555 km · 19 h 35 drivingChecked 1 Nov 2026 - Iceland Ring Road in 10 days with Snæfellsnes
The 7-day loop plus Snæfellsnes, a second east night and the full Diamond Circle: about 2,160 km and 27.5 hours of driving, with a half-day kept for weather.
10 days · Iceland2,160 km · 27 h 40 drivingChecked 1 Nov 2026 - Iceland South Coast and Golden Circle in 5 days
Reykjavík base, a Golden Circle day, then two south-coast days to Jökulsárlón with nights in Vík and Kirkjubæjarklaustur: about 1,125 km and 14 hours of driving.
5 days · Iceland1,125 km · 14 h 10 drivingChecked 1 Nov 2026 - Iceland Westfjords loop in 6 days
Reykjavík to Stykkishólmur, the Baldur ferry to Brjánslækur, Látrabjarg, Dynjandi, Ísafjörður and home by Hólmavík: about 1,020 km, 14.5 hours and one crossing.
6 days · Iceland1,020 km · 14 h 35 driving · 2 h 10 ferryChecked 1 Nov 2026 - North Iceland and the Diamond Circle in 5 days
Fly to Akureyri, drive Goðafoss, Mývatn, Dettifoss, Ásbyrgi and Húsavík and fly back: about 360 km and 5 hours of driving, with the 380 km road alternative costed.
5 days · Iceland357 km · 5 h drivingChecked 1 Nov 2026 - Iceland Highlands by 4x4 in 5 days
Þórsmörk by bus, Landmannalaugar by the ford-free F208, Kjölur to Hveravellir, Askja from Mývatn: about 1,140 km and 21 hours inside the published opening windows.
5 days · Iceland1,140 km · 20 h 55 drivingChecked 1 Nov 2026 - Iceland and the Faroe Islands by ferry, 12 days
Copenhagen to Hirtshals, two nights on the Norröna, three days of Faroese roads, then Seyðisfjörður to Keflavík by north and south: 2,519 km, 36 h driving, 47 h at sea.
12 days · Iceland + Faroe Islands + Denmark2,519 km · 36 h 05 driving · 47 h 30 ferryChecked 1 Nov 2026
